Ants all over the world are signing
a Change.org asking Oreos to sell
Oreo Crumbles for them.
To raise awareness about this campaign,
we’re meeting our audience where they are,
around messy eaters. There’s no denying
messy eaters leave crumbs, and where
there are crumbs, there are ants. So, we’re
enlisting a crew a messy-microinfluencers
to help get the word out.
Introducing Ants Favorite Crumbs, if there’s
one market out there we need to capture, it’s
the competitive crumb market. So Oreo is
shifting its focus from humans for a bit, and
focusing on the world’s smallest, most
walked-all-over, niche audience: Ants.
How do you keep surprising an audience that
already loves Oreo, the worlds favorite
Oreo doesn’t need to sell to humans anymore,
we love them. But that doesn’t mean there
isn’t an audience out there that we still need