Zippo

Zippo

Zippo

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Idea

Introducing Ants Favorite Crumbs, if there’s

one market out there we need to capture, it’s

the competitive crumb market. So Oreo is

shifting its focus from humans for a bit, and

focusing on the world’s smallest, most

walked-all-over, niche audience: Ants.

How do you keep surprising an audience that

already loves Oreo, the worlds favorite

cookie?

Oreo doesn’t need to sell to humans anymore,

we love them. But that doesn’t mean there

isn’t an audience out there that we still  need

to reach

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Insight

Twitch partnership

We partnered with twitch to get the Ch'king Challenge recognized as a limited time game on Twitch's platform

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Social Ads

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The Kings Stream

We disguised a professional gamer as the Burger King and had him host a stream on twitch where he showcased his skill to promote the Ch'king Challenge

Ants all over the world are signing

a Change.org asking Oreos to sell

Oreo Crumbles for them.

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Next we created crumb-sized ads on Instagram
because how the hell would an ant see a regular
sized ad? That’s ridiculous. So, we used the zoom
feature as an innovative way of serving ads to
ants in the social space.

Change.org

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Challenge

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