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Zippo
Zippo
Zippo
Idea
Introducing Ants Favorite Crumbs, if there’s
one market out there we need to capture, it’s
the competitive crumb market. So Oreo is
shifting its focus from humans for a bit, and
focusing on the world’s smallest, most
walked-all-over, niche audience: Ants.
How do you keep surprising an audience that
already loves Oreo, the worlds favorite
cookie?
Oreo doesn’t need to sell to humans anymore,
we love them. But that doesn’t mean there
isn’t an audience out there that we still need
to reach
Insight
Twitch partnership
We partnered with twitch to get the Ch'king Challenge recognized as a limited time game on Twitch's platform
Social Ads
The Kings Stream
We disguised a professional gamer as the Burger King and had him host a stream on twitch where he showcased his skill to promote the Ch'king Challenge
Ants all over the world are signing
a Change.org asking Oreos to sell
Oreo Crumbles for them.
Next we created crumb-sized ads on Instagram
because how the hell would an ant see a regular
sized ad? That’s ridiculous. So, we used the zoom
feature as an innovative way of serving ads to
ants in the social space.
Change.org
Challenge
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