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Zippo

FEELING POLYGLAMOROUS?

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We started with a simple truth: the beauty world is packed with products, and sticking to just one isn’t realistic. So instead of pushing loyalty, we’re inviting everyone to embrace the fun of experimenting. This campaign celebrates the thrill of mixing, matching, and discovering the Drybar tools and products that keep things fresh—and your hair looking stunning.

Social

Feeling Polyglamorous’ cuts for paid social on instagram and tiktok.

9.6%

IN USER TRAFFIC

INCREASE
8.9%

IN BUYING INTENT

INCREASE
16%

IN USER TRAFFIC

INCREASE
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We refreshed their photography assets

as well across the board for dot com, e-comm and out of home.

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