Zippo

A Zippo lighter is a reusable metal lighter manufactured by American Zippo Manufacturing Company of Bradford, Pennsylvania, United States of America. I was recently tasked with making a print ad for Zippo that incorporated an element of Non-font. I'm very pleased with how it turned out! 

A fast and efficient way to identify pop culture stars and build your rabbit hole 

Idea

WHETHER YOU'RE A POP CULTURE

JUNKIE OR POP CULTURE CURIOUS

Paper Magazine takes away all the boring searches, tedious articles, and sketchy blogs. Handing you the juiciest pop culture content in a user-friendly, real-intuitive way.

Creatives

AD: John Bennett

CW: Natalia Zapata 

Create an app that will boost traffic to Paper Magazine's website

Often times when watching a movie we ask ourselves "Where have I seen this guy before?" Next thing you know you have 20 tabs open on your phone from IMDB to Instagram and have entered a pop culture rabbit hole 

Insight

Challenge